Ferrari Announces U.S. Price Hikes Amid New Tariffs, With Increases Up to $350,000

BATV News – March 28, 2025

Luxury sports car manufacturer Ferrari is set to raise prices on select models sold in the United States by as much as 10%, following a sweeping new 25% tariff announced by former U.S. President Donald Trump on foreign-made vehicles. The Italian automaker revealed on Thursday that the price adjustments will take effect starting April 2, with some buyers facing cost increases of tens or even hundreds of thousands of dollars.

The announcement places a spotlight on the economic impact of the new tariffs on high-end foreign vehicles. Ferrari, which produces all its cars exclusively in Maranello, Italy, is directly affected by the new U.S. trade measure. Cars imported before April 2 will not be subject to the new pricing, but purchases made after that date will reflect the hikes.

According to Ferrari, three of its model families — the Ferrari 296, SF90, and Roma — will not see any change in their commercial terms. However, some of its most sought-after vehicles, including the Purosangue SUV, the 12Cilindri, and the exclusive F80 hypercar, will see prices rise significantly.

For instance, the Purosangue, Ferrari’s first four-door SUV with a base price of around $430,000, will now cost roughly $473,000. The limited-production F80, priced at over $3.5 million, will see an increase exceeding $350,000. The 12Cilindri, another recent addition to the lineup, will also be subject to the price adjustment.

Despite the steep increases, industry experts suggest that the impact on Ferrari’s bottom line may be limited. The brand caters to a highly affluent clientele, many of whom are unlikely to be deterred by the added cost. Most Ferrari models already carry long waiting lists, with demand outpacing supply by over a year in many cases.

Speaking to CNBC earlier this month, Ferrari CEO Benedetto Vigna addressed concerns surrounding the tariffs but reaffirmed the company’s dedication to its customer base. “When we look at the client, we consider that these people, to buy a Ferrari, they have to work,” said Vigna. “We have to respect them. Because for us, the most important thing is the client. So we need to make sure that we treat them in the right way.”

Ferrari also maintained its financial targets for 2025 but cautioned that the new tariffs pose a “potential risk of 50 basis points on profitability percentage margins.” Still, the company appears undeterred in its long-term strategy, with plans to launch its first all-electric Ferrari this October remaining on track.

The market reaction was mixed. Ferrari’s shares experienced a modest gain Thursday morning, signaling investor confidence in the brand’s resilience. Meanwhile, shares of major U.S. automakers — Ford, General Motors, and Stellantis — dipped slightly amid broader concerns about the impact of the new trade policy on the auto industry.

As the luxury automaker adjusts to shifting trade dynamics, Ferrari’s brand prestige and customer loyalty may once again prove to be its strongest defense against economic headwinds.

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